Photo by Bali Home Immo

Long-term renters want a Bali villa that they can comfortably live in for an extended period, so focus on improving living comfort. Enclosing the living area, adding a gate to the carport, and offering optional services such as cleaning, gardening, and pool maintenance are small upgrades that will help your villa easier to market and make the tenant feel comfortable. Monthly renters have similar preferences with the addition of having expenses such as electricity, laundry, and cleaning services already included in the rent price so that they can move in and out without a hassle.

If your villa has not been occupied for a while, be sure to fix any damages and blemishes (ie. mold, chipped paint) before putting your villa back in. An unkempt villa is harder to market because most tenants don’t want to renovate before or right after they move in. People who are new in Bali won’t know the cost of minor renovations and/or how to do it, so offering a poorly maintained villa limits your range to clients looking for a good deal or who have been here for a few years. Many owners choose to look for a tenant first and then repair the villa before the tenant moves in to save upfront costs, but this approach doesn’t work. In short, a villa that is prepared properly will appeal to tenants that won’t hesitate paying more for quality.

Also read: Measuring the Impact of Airport Reopening on Bali Villa Rentals 

How to prepare a villa for sale

The approach is largely similar to above, but with some key differences that should be applied on older properties. If your villa is 10 years old or more, consider refurbishing the building with new  paint, fittings, and furniture to give it a refreshed look more suited to today’s trend. Due to a huge number of new investments and villas popping up every year, the design trend in Bali changes faster than in other parts of the world. Newly built villas will mostly fit the most recent trend, so your property will need an upgrade after just 2 to 4 years. Again, not all buyers are interested in buying an old villa and then renovating it themselves so it’s strongly advised to give the villa a bit of makeover before putting it on sale to attract a broader range of potential clients.

Design trend in Bali changes rapidly, so your villa will need a remodel in less than 5 years

Photo by Bali Home Immo

Another important thing to consider doesn’t have anything to do with the building itself, but rather something intangible. If you’re subletting a leasehold villa, it’s best to discuss the possibility for extension with the landowner if you haven’t done it in the beginning. It’s quite tricky to find a client that would buy a villa with less than 20-25 years left on the lease, but having the possibility to extend can alleviate this.

Also read: How to Renovate Bali Villas for Investment

Other things to consider when marketing your villa

When you’ve taken all the effort to make your villa look gorgeous, now it’s time to present it in the best possible way. In this competitive digital era, you will need to catch the attention of potential buyers at a single glance and having professional photos will definitely help. This is where home staging plays another important role because it’s difficult to make an empty room look good in pictures and you could lose a potential client due to lack of interest. A good first impression will entice a client’s curiosity, so don’t hesitate to spend a bit more in marketing your property.

Exclusive listing grants access to marketing channels that are not available to open listing

Photo by Bali Home Immo

If you’re working with real estate agents in Bali, consider entering an exclusive listing agreement for a more focused marketing effort. Exclusive listing gives you access to their full range of marketing services typically including paid advertisement, which will give your villa a better exposure that you don’t get from open listing. Agents can’t afford to spend all their marketing efforts on every property that they list, and an exclusive agreement ensures that your villa is prioritized. 

Do you have a villa for sale or rent in Bali? Let us help you find the right client by listing it with us. Since 2009, we have successfully helped hundreds of property owners in selling and renting out their properties to clients from all around the world. If you wish to have your property listed with us or have any questions to discuss beforehand, please do not hesitate to contact us.

Also read: How to Earn Passive Income from Property Investment in Bali 

Disclaimer: The content of this publication is provided as general information only and does not constitute legal, financial, tax, or other professional advice from Bali Home Immo. Some of the information provided on this publication is obtained from a third-party source and we do not guarantee that the content of this publication is accurate, complete or up-to-date. Past performance is not indicative of future performance and should not be relied upon as a basis for an investment decision.

For those looking to make their investment work for them, assessing the rental potential of the villa is vital. Bali's booming tourism industry makes short-term rentals a lucrative option. Investigate the demand in the chosen area and ensure that the property management services are reliable for seamless income generation. Here's how you can forecast the rental potential based on the daily rate. 

3. Amenities and Design:

The allure of Balinese villas often lies in their unique design and luxurious amenities. Evaluate the villa's layout, the quality of materials used, and the presence of modern conveniences. Pools, lush gardens, and spacious living areas enhance not only your living experience but also the property's appeal to potential renters.

4. Land and Building Size:

Understanding the size of both the land and the building is crucial to ensuring your investment meets your expectations. A larger land size may provide more privacy and space, while a well-designed and efficiently used building space maximizes the villa's functionality.

5. Ownership Title/Leasehold:

Clarifying the ownership title is a critical step in the buying process. Ensure the villa has a proper freehold title or a secure leasehold arrangement. Legal assistance is highly recommended to navigate complex Indonesian property laws and safeguard your investment.

6. Infrastructure and Access:

Check the local infrastructure to ensure a comfortable living experience. A well-maintained road network, reliable utilities (water supply, electricity, drainage), and access to essential services contribute to the overall desirability of the location. Additionally, proximity to the airport and major transportation hubs is a practical consideration for frequent travelers.

7. Local Regulations and Zoning Laws:

Understanding and complying with local regulations and zoning laws is imperative. Verify that the villa adheres to the zoning regulations, and be aware of any restrictions that may impact your intended use of the property. This step is crucial to avoid legal complications in the future.

8. Surrounding Developments:

Research ongoing and planned developments in the vicinity. Upcoming infrastructure projects, commercial establishments, and residential developments can significantly impact the property's value and desirability. Choosing an area with positive growth prospects ensures long-term returns on your investment.

9. Budget for Maintenance and Renovation:

Factor in the costs associated with maintaining and potentially renovating the villa. A well-maintained property preserves its value and attracts better rental opportunities. Be prepared to invest in periodic maintenance and upgrades to keep the villa in optimal condition.

10. Reliable Seller: 

Last but not least, reliable seller. When navigating the intricate process of purchasing a villa in Bali, it's highly advisable to engage the services of a reputable real estate agency. A reliable agency acts as your trusted partner, guiding you through legalities, negotiating on your behalf, and offering valuable insights into the local market dynamics. Take the first step towards your dream villa in Bali – reach out to us and begin your investment journey with good advice. 

Investing in a villa in Bali is a thrilling endeavor that promises a unique blend of culture, luxury, and potential financial gains. By carefully considering these 10 crucial factors, you can make an informed decision that aligns with your investment goals and ensures a rewarding experience on the Island of the Gods.